The way they are talking about it these days seems like the world is coming to an end or something but the buzz surrounding the Web 2.0 is making alot of people excited.
So what the heck is We 2.0 or what does it mean?
Well, according to Tech Encyclopedia, it means an umbrella term for the second wave of the World Wide Web. Sometimes called the "New Internet," Web 2.0 is not a specific technology; rather, it implies two paradigm shifts. The one most often touted is "user-generated content," like Youtube.com and the second is "thin client computing".
Don't ask me about the second one, it gives me a migrane just reading it and trying to understand it at the same time. I think it has to do with data and applications are stored on Web servers, and a user has access from any computer via a Web browser, I guess it's sort of like Itune and Napster where people can download stuff and put it on their Ipod or something like that.
Ok fair enough, so if the new wave of the internet is called Web 2.0, what was Web 1.0 or was there even a Web 1.9?
Where the heck have I been in the last 5 years? my goodness!
Below is a comparison between Web 1.0 and Web 2.0 just to give you a perspective.
Web 1.0 | Web 2.0 | |
---|---|---|
DoubleClick | --> | Google AdSense |
Ofoto | --> | Flickr |
Akamai | --> | BitTorrent |
mp3.com | --> | Napster |
Britannica Online | --> | Wikipedia |
personal websites | --> | blogging |
evite | --> | upcoming.org and EVDB |
domain name speculation | --> | search engine optimization |
page views | --> | cost per click |
screen scraping | --> | web services |
publishing | --> | participation |
content management systems | --> | wikis |
directories (taxonomy) | --> | tagging ("folksonomy") |
stickiness | --> | syndication |
What does this mean to you and me and to the rest of the budget challenged- internet marketing newbies out there? We need to pay attention if we want to stay informed or stay ahead of the competition.
That's why I bought an e-book yesterday about Squidoo: How to build a massive list using a 100% free advertising tool. First of all the word ' Squidoo' is not a type of calamari dish you eat in a restaurant or some slimy animal that swims in the ocean, even though the similary is uncanny. It's an invention by some guy name Seth Godin (an internet guru) where you can create a 'lense' or a website of anything that you are an expert in. Basically it's a new platform that falls under the Web 2.0 umbrella.
Why is Squidoo so popular these days? it's because it is Google friendy, it can bring you hoards of traffic to your website, you can grab lots of subscribers and apparantly you can make some money too, so I've heard. We will see about that.
Anyway....
This is how powerful Squidoo is: if you Google the search term ' psp download', you'll notice the 4th line down is a squidoo page. Can you imagine how much traffic that site gets? Wow !that's pretty impressive considering Squidoo is free, furthermore that site I believe is on the top 100 in Squidoo.com in terms of traffic volume . I'm not sure if I can achieve that level of success but hey, I will die trying.
Anyway it's getting late, almost 1:00 in the morning and have to work tomorrow but I will post a link to the e-book this week so anyone can download it.
Take care.
Paul
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