Here's one typical scenario:
I was surfing Volcano Hits.com and I saw a banner ad that says "Earn $2 for typing 16 sentences - Easy to reach payout of $10 - join now."
After I clicked it, it took me to a website called www.mylot.com. As you can see if you visit the site, there 's a million things going on in there and what happened to the statement from the banner ad? Nowhere to be seen and I can't spend an hour looking around for it either.
What a waste of banner impressions man.
Instead that banner ad would've gotten higher conversion rate if the banner ad lead to a report with an opt-in form like a squeeze page or a blog and with a bonafide actual results or even a good review about the service would have been really taken seriously.
Rookies I tell ya !
Paul Penafiel
2 comments:
you got a good point there.
Hey, thank you so much for stopping by.
Going back to my original post, I have found that when you target your landing page to your ad copy, your conversion is much higher.
Thanks again.
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